Soulful Leadership: Reimagining Leaders and Leadership Roles

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W.S Merwin served as U.S. poet laureate during 2010-2011. In his inaugural reading, he read 25 poems, and talked poetically about the one trait he believes sets humans apart from other forms of life – imagination. Not reason, or language, or any other traits commonly offered to describe present human beings as more virtuous and […]

Let’s Drop the Adjectives So We Can See the Customer

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Sadly, marketing is a fractured discipline. Too many adjectives – inbound, outbound, guerrilla, digital, social, social media, etc. – have splintered what should and must be its fundamental focus – the customer. In 2009, Roland Rust, Christine Moorman, and I published an article titled “Rethinking Marketing” in Harvard Business Review. Our suggestion was simple: Reinvent […]

Make Room for Imagination!

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“Imagination will often carry us to worlds that never were, but without it we go nowhere.” ― Carl Sagan Over fifty years ago, the first Shinkansen bullet train traveled from Tokyo to Osaka. It arrived there in record time, traveling 130mph along a dedicated, high-speed track, featuring the fewest possible curves, more than 3,000 bridges, […]