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Co-Ceation Stories: A Plea For More Variety!

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Have you been to an Innovation conference lately?   Then you must have noticed a peculiar variant of the 20-80 rule at play!   A handful of companies – Apple, Nike, P&G, GE, Google, Walmart – provide virtually all the fodder for industry examples and case studies.  Not just at one conference, but several.  Net […]

Ginni Rometty: IBM’s New CEO On Customer Centricity and Innovation

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CEO successions at large companies, like Unilever and IBM are not spur of the moment decisions.  They are carefully orchestrated and managed – with the bulk of the action often taking place back stage.   So are their interviews with the media and analysts – well rehearsed and predictably patterned.  Which is what makes Ginni […]

Amazon: Building The World’s Most Customer-Centric Company

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I received an email from Amazon a few days ago informing me that they were refunding me $2.50 on an item that I had preordered.  The reason offered for the refund was “pre-order price protection.”  Two things about the email got my attention.   First, the company had reached out to me of its own […]

Edison’s 150 Questions: A Collaboration and Co-Creation Masterclass

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Innovation, especially collaborative innovation, or co-creation, requires the judicious use of collaborators.  While it is instructive to recognize and applaud modern pace setters like Apple, P&G, Unilever, Lego, and Nike, it is important to recognize that few achievements, if any, are stand-alone; they usually stand on the shoulders of titans of a previous era.   […]

Biomimicry and Innovation: A Conversation with Zeynep Arhon

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Analogies are a powerful way of stimulating creativity.  What better reservoir to draw it from than nature? I met Zeynep Arhon in October last year at the Future Trends 2010 conference in Miami.  Zeynep is a biomimicry specialist from Turkey.  It was our mutual interest in innovation and collaboration that helped us connect.  Since sustainability […]

What Can The Business World Learn From Rory McIlroy?

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Like so many others, I spent Father’s Day Weekend watching Rory McIlroy make history at the Congressional.  While listening to his story and watching his relatively instant transformation from “self-destructing whiz kid” to “self-assured grand slam champion,” I found myself introspecting, and in the process, learning and growing as well. It was only a matter […]

Hollywood Stock Exchange Traders Predict Oscar Winners

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Feb 27 is Oscar night.  Pundits have been busy predicting outcomes for the last several weeks now.  I am sure you have a few of your own, and may even have bet a few quid with friends, family, and colleagues. But have you checked out the Hollywood Stock Exchange’s (HSX) predictions?  The HSE is a […]

Consumer-Created Ads Cross The Chasm

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Consumer-generated ads may have started off as a curiosity, as light-hearted fun.  But they have crossed the chasm and user-generated content (UGC), an umbrella term for all consumer-generated material, including ads, is serious business at a large number of companies today.  Its not just Frito Lay, and Pepsi; companies like Coke, HP, and Best Buy […]