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Reverse Innovation: A Conversation with Vijay Govindrajan

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Meet Vijay Govindrajan, VG to the world.       Widely regarded as a leading expert and thinker on strategy and innovation, he is the Earl C. Daum 1924 Professor of International Business at the Tuck School of Business (Dartmouth).  More relevant from a personal perspective, he was my Professor at IIM Ahmedabad, first year, […]

Co-Ceation Stories: A Plea For More Variety!

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Have you been to an Innovation conference lately?   Then you must have noticed a peculiar variant of the 20-80 rule at play!   A handful of companies – Apple, Nike, P&G, GE, Google, Walmart – provide virtually all the fodder for industry examples and case studies.  Not just at one conference, but several.  Net […]

Co-Creation and the $300 House

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UPDATE: I’ve posted an entry on the $300 House on the Harvard Business Review site: The $300 House: The Co-creation Challenge >> One of my professors, the late C.K. [Prahalad], used to say that “managers are so preoccupied with operating efficiently that they don’t even think about value in terms of the consumer’s experience.” Sadly, […]

Rethinking The Purpose of Modern Business

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In Rethinking Marketing: From Marketing Products to Cultivating Customers my co-authors and I wrote about how companies must make products and brands subservient to long-term customer relationships.  We also made the point that for ongoing customer value innovation to become a part of the DNA of the organization, it is important that the company move from […]

Rethinking Marketing: From Marketing Products to Cultivating Customers

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We are being constantly reminded, by scholars, practitioners, and journalists, that today’s individuals and business organizations live in a highly networked, interactive, and collaborative world.  This new reality has given rise to new customer behaviors, and to entirely new vocabularies.  The consumer is dead, long live Prosumers, Trysumers, and several other forms of  – – […]

AMA’s Future of Marketing Report – Light on Customer-Driven Innovation

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The American Marketing Association (AMA), Decision Strategies International, a global consultancy specializing in scenario planning, and a group of marketing leaders from industry and academics recently completed a project on the role of marketing in 2015 – Future of Marketing in 2015 – an American Marketing Association Special Report. After nearly a year of secondary […]

Collaboration and Co-Creation of Social Value: Government, Citizens, and Sustainable Cities

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The next few years are likely to witness numerous environmental initiatives around the globe.  For starters, the 2009 UN Climate Change Conference is expected to update the Kyoto Protocol.  Additionally, several countries are looking to green policy stimulus packages to pull them out of the current recession. At recent G20 conferences, Japan and South Korea trumpeted […]

GM Reinvention: Symbolism or Substance?

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In December, I blogged about why GM needs to reinvent itself and why a bailout will not be enough.  So, when I heard that GM was planning to reinvent itself, naturally I was both excited and curious.  But before we go any further, just in case any of you gung-ho readers get any wrong ideas […]

When is an Innovation Not an Innovation?

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“One word is too often profaned…” The poet Shelley was of course talking about love! The word innovation, while undoubtedly more prosaic, could soon be wearing that tag, if we are not careful.  The current practice of labeling anything new as an innovation, maybe acceptable literally, but leaves a lot to be desired if we […]

Starbucks Via: A Portfolio Extension for Recessionary Times

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When was the last time you heard John Lennon’s Instant Karma? Well we all shine on, Like the moon and the stars and the sun, Well we all shine on, Ev’ryone come on. Instant Karma’s gonna get you! I’m not sure if Howard Shultz is a Lennon fan, but he sure hopes that the recently announced entry of his […]