Innovation and Customer Communities: Made For Each Other

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Many elements contribute to making a company innovative and to making innovation programs successful. A few key elements being quality of customer insights, access to cutting edge technologies, alignment between innovation strategy and overall business strategy, and the big one—corporate culture. Even though there is a rich tradition of incorporating the voice of the customer […]

Innovation’s Primary Fuel and Higher Purpose

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Launching innovation is easy; sustaining it is difficult. What is innovation’s primary fuel? Does it have a higher purpose? Interesting questions, but I was not on a quest to answer them, I was not even meditating on the questions. I was merely watching a biennial ritual on TV — the Europeans messing up the Americans […]