Blog

PDMA’s PIM 2012 Co-Creation Lab: Implementing Co-Creation

Posted · Add Comment

The key theme of the Co-Creation Lab I conducted at the recently concluded PIM 2012, PDMA’s annual conference held in Orlando, was Implementing Co-Creation. Applauding co-creation is easy, but implementing it often poses interesting challenges. Based on our formal/informal research, my co-presenter Aric Rindfleisch (who unfortunately caught the flu and couldn’t participate) and I have […]

The Global 2012 Co-Creation Awards

Posted · Add Comment

Creating more value has become a cornerstone in the business practices of more and more corporations as they seek a competitive advantage in the hypercompetitve global marketplace. This idea has become increasingly popular as an efficient and digital-age way to find new and customer-centric ideas for co-creating new products, or creating the basis for a […]

Article on Collaboration Wins Beckhard Prize

Posted · Add Comment

It’s official. According to the editors of the prestigious Sloan Management Review at the Massachusetts Institute of Technology (MIT SMR), an article on collaboration and innovation MIT SMR published in 2010, “The Collaborative Organization: How to Make Employee Networks Really Work,” won the Richard Beckhard Memorial Prize. The article was written by Rob Cross and Peter Gray, […]

The Disintermediation of Doing Good

Posted · Add Comment

The headline of an article by a Harvard economist Edward L. Glaser in The New York Times, “Can Businesses Do Well and Do Good?,” had me wondering, “Can they do both? What is the answer?” Before we get there, I first want to define “disintermediation.” You are reading it right now. When we remove the supply chain and […]

Blindfolded Employees: Cooperation or Collaboration?

Posted · Add Comment

This is a well-known parable worth repeating. Once upon a time, in the far eastern capital of a far eastern nation, the CEO of a large corporation, Mr. King, had an elephant brought into the vast marble and glass lobby. He invited nine blindfolded employees to come down from their offices and cubicles and identify […]

A Cautionary Tale

Posted · Add Comment

Technology companies are notorious for being self-centered rather than customer-centered. In most cases, if every problem was a nail, then every solution would be the technology they developed. This particular company took its top regional salesperson — we’ll call him Bob — and promoted him to VP, National Sales. Bob had a small habit that […]

When Crowds Collide

Posted · Add Comment

Crowdsourcing has become one of the buzz words in the collaboration and innovation lexicon. It seems useful when focusing a lot of minds on solving a problem or finding a particular piece of information. Yet when looking for opinions, reactions, and input to a product, it raises an important question: When is a crowd not […]

The Roar of the Customer

Posted · Add Comment

We hear a lot about the voice of the customer. Not that the customer has been silent all these years and suddenly decided to speak up. Let’s time-travel for some perspective. Go back to 1900, the turn of the 20th century. Mass production was at hand. The Industrial Economy was in full swing and manufacturing […]

Improving Lives One Load at a Time

Posted · Add Comment

Most of you who are reading this wear clean clothes thanks to the invention of the modern washer and dryer. If you lived in Cerro Verde, a 30,000-person slum outside of Lima, Peru, cleaning clothes would be a major time commitment. Poverty has many causes, and one of them that we seem to overlook is […]