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Blindfolded Employees: Cooperation or Collaboration?

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This is a well-known parable worth repeating. Once upon a time, in the far eastern capital of a far eastern nation, the CEO of a large corporation, Mr. King, had an elephant brought into the vast marble and glass lobby. He invited nine blindfolded employees to come down from their offices and cubicles and identify […]

Riding the Rapids — All Aboard!

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I recently wrote about a new report from The McKinsey Global Institute that forecast the value of the social economy. Among the highlights, it projected the following: Crowdsourcing and co-creation technologies could improve knowledge worker productivity by as much as 25%. The ROI of this investment would be between $900 billion and $1.3 trillion. Salesforce.com […]

Book Review: The Collaborative Organization

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I recently finished reviewing The Collaborative Organization: A Strategic Guide to Solving Your Internal Business Challenges Using Emerging Social & Collaborative Tools by Jacob Morgan. As I read it, I kept thinking about the following idea: Emerging social networks and collaboration tools are the digital water cooler in the virtual office. The author states early […]

Co-Creation and the $300 House

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UPDATE: I’ve posted an entry on the $300 House on the Harvard Business Review site: The $300 House: The Co-creation Challenge >> One of my professors, the late C.K. [Prahalad], used to say that “managers are so preoccupied with operating efficiently that they don’t even think about value in terms of the consumer’s experience.” Sadly, […]

Collaboration and Co-Creation: New Platforms for Marketing and Innovation

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Come October, Springer will launch my new book, Collaboration and Co-Creation: New Platforms for Marketing and Innovation.  In this blog post, I’d like to briefly introduce the book – what motivated it, its structure, and essence.  I’d also like to take this opportunity to recognize and celebrate my collaborators. It’s a rare day when some […]

Rethinking The Purpose of Modern Business

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In Rethinking Marketing: From Marketing Products to Cultivating Customers my co-authors and I wrote about how companies must make products and brands subservient to long-term customer relationships.  We also made the point that for ongoing customer value innovation to become a part of the DNA of the organization, it is important that the company move from […]

Leading Companies: The India Way

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India’s economy and its companies have been getting a lot of attention in the past decade.  A trend map of India at the annual Davos conference will attest to this.  A decade ago, India was invisible at Davos.  Today, to the uninformed observer, Davos may well be a Bollywood party.     The Tata Group, […]