C.K. Prahalad Has Passed On: A Deep Loss

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Prof. C.K. Prahalad, Paul and Ruth McCracken Distinguished University Professor of Strategy, at the Ross School of Business, University of Michigan has passed on.  Our thoughts and prayers are with his family, as we wish his soul a peaceful onward journey. He was a globally renowned and recognized scholar, teacher, consultant, and thinker.  I knew […]

Rethinking The Purpose of Modern Business

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In Rethinking Marketing: From Marketing Products to Cultivating Customers my co-authors and I wrote about how companies must make products and brands subservient to long-term customer relationships.  We also made the point that for ongoing customer value innovation to become a part of the DNA of the organization, it is important that the company move from […]